Rudolph the Red-Nosed Reindeer

From Marketing Campaign to Christmas Classic

In 1939, Robert L. May, a copywriter at Montgomery Ward, created a character named Rudolph the Red-Nosed Reindeer as part of a marketing campaign for the department store. The story was initially distributed as a promotional coloring book, and it quickly captured the hearts of children and adults alike.

The story of Rudolph, the outcast reindeer with a shiny nose, resonated with readers. It was a tale of perseverance, acceptance, and the power of individuality. Rudolph's unique characteristic, his glowing red nose, allowed him to lead Santa's sleigh on a foggy Christmas Eve, proving that even those who are different can make a significant contribution.

The success of the coloring book led to a radio adaptation in 1946 and a television special in 1964. The animated television special, produced by Rankin/Bass Productions, became a beloved Christmas tradition, introducing Rudolph and his friends to a new generation. The iconic characters, catchy songs, and heartwarming story have made Rudolph the Red-Nosed Reindeer a cultural phenomenon.

Today, Rudolph is a symbol of Christmas, recognized around the world. His story continues to inspire and entertain, reminding us that even the most unusual among us can shine brightly.